Just two years ago, the Internet was instantly abuzz after a solo entrepreneur ran a sophisticated product launch campaign and sold over $1,000,000 worth of product in a single day. Soon, similar stories began making the rounds.
And today, such results are commonplace among Internet marketers who have quietly incorporated these simple but super lucrative product launches into their marketing calendar. Internet marketing strategist and behind-the-scenes advisor Jeff Walker was the first to perfect the Product Launch Formula?and today, more and more Web site owners and solo entrepreneurs are using his system to generate tremendous excitement and staggering revenue around a new product release or an existing product?s rerelease.
Offer Bonuses That Expire within Hours
To heighten the response rate and get people to order immediately, plan a series of valuable bonuses that are withdrawn as the day progresses. You can even add a counter to your Web page that counts down a limited quantity of an extremely valuable bonus that you?ve set aside for the first 50 or 100 people who respond.
If you want your list to buy within the first eight hours, offer a bonus that you pull from the Web page exactly eight hours later. Show integrity by offering, then pulling, bonuses?as you promised in your advance e-mails that you would.
Relaunch an Existing Product the Same Way
Even if you don?t have a new product on the horizon, you can relaunch an existing one by simply polling the people on your list about their needs, then adding components that address those needs. Follow the product launch sequence given here exactly as you would for a new product.
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Source: http://www.norwoodbusinessnc.com/2012/12/internet-campaign-ideas/
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